95%
of Americans don’t get enough fibre.
Fibre keeps you full, keeps you regular and feeds your gut. It’s only found in plants, and variety is the easiest way to get more.
Quagliani & Felt-Gunderson, Am J Lifestyle Med, 2017.
Your gut loves variety
30 plants a week.
One photo at a time.
Snap your meals and Hue counts every different plant you eat, from fruit and veg to beans, grains, nuts and herbs. Watch your week fill with colour.
- Snap a meal
- Hue spots the plants
- Your week grows
Coming soon to the App Store
For iPhone and iPad. Start with a free trial.
- Plants, not calories Nothing to weigh or restrict
- Research-linked goal 30 different plants a week
- Snap to log Hue spots the plants for you
- For the whole family Profiles for everyone
The variety gap
Most of us eat the same handful of plants.
Same breakfast. Same lunch. Same weekly shop. It isn’t about eating less. It’s about eating more different.
5different plants
a typical week
Why variety matters
Small change. Big difference.
Most health advice tells you what to cut out. Variety is about adding more in, and the research behind it is strong.
15–30%
lower rates of heart disease, stroke, type 2 diabetes and bowel cancer.
That’s the gap between people who ate the most fibre and the least, across 185 studies. Few everyday habits are linked with so much.
Reynolds et al., The Lancet, 2019.
Trillions
of gut bacteria, fed by the plants you eat.
They help digest your food and shape your immune system. Each plant feeds a different group, so the more variety you eat, the more of them thrive.
9 in 10
American adults don’t eat enough vegetables.
Most of us know we should. Hue makes it easy to actually do it, one photo at a time.
CDC, MMWR, 2017.
No single superfood has it all. Each plant brings its own mix of fibres, vitamins and natural plant compounds, so variety is how you get the whole mix.
Why 30
Variety is the part most of us are missing.
In the American Gut Project, people who ate 30 or more different plants a week had a more varied gut microbiome than people who ate 10 or fewer.
McDonald et al., mSystems, 2018.
- Fruit
- Vegetables
- Beans and lentils
- Whole grains
- Nuts and seeds
- Herbs and spices
- Mushrooms
- Sea vegetables
Even a pinch of cinnamon counts.
How it works
Snap. Check. Grow.
- 1
Snap your plate
Take a photo or choose one from your camera roll. Tap Find ingredients and Hue spots the plants. No weighing, no barcodes.
- 2
Check the plants
Hue shows you what it spotted. Keep what you ate, add anything extra, then save your meal.
- 3
Watch your week grow
Your weekly count climbs towards 30, and every new plant unlocks a card in your collection.
Your photo is only sent for suggestions when you tap Find ingredients. Hue saves the plants you confirm, not the photo.
Collect them all
Every plant you try unlocks a card.
Fill your collection with familiar favourites, then hunt down the rare ones. The more different plants you eat, the bigger it grows.
- 432
- plants to discover
- 9
- colour sets
- 65
- rare finds
Dulse✦ RareFor the whole family
One meal. Everyone’s plants.
Give each person their own goal and collection. Log a shared dinner once, choose who ate it, and everyone’s week moves forward.
- Kids get their own goal and plant characters to collect
- Trying something new unlocks a card, so “just one bite” becomes a game
- See everyone’s week at a glance
- 27Sam3 more for the 30 club
- 19MiaGoal 15 reached
- 31AlexIn the 30 club
- New for Mia!Purple cauliflowerHer 19th plant this week
Try it
Build a colourful week.
Tap the plants you’d eat this week and watch your count climb. Every different plant counts once.
Tap the plants you’d eat this week
0of 30 this week
Each different plant adds one to your week.
What it means for you
Small swaps. A much bigger mix.
New ideas, every week
Hue suggests one plant to try next, matched to what you already eat.
Progress you can see
Your week fills with colour, so you always know where you stand.
Kids who try new things
Collecting characters turns “just one bite” into a game.
No rules to follow
No calories, no forbidden foods. Just more different plants.
Good questions.
Do I have to count calories or weigh my food?
No. Hue counts the different plants you eat. Amounts are optional.
Why 30 plants a week?
In the American Gut Project (2018), people who ate 30 or more different plants a week had a more varied gut microbiome than people who ate 10 or fewer. Each plant brings its own mix of fibres and natural plant compounds, and these feed different friendly bacteria in your gut. A more varied gut microbiome is linked with better digestion and overall health, so variety is one of the simplest things you can add to the way you eat. Hue makes 30 a week your target and helps you build up to it, one meal at a time.
Do I need to eat a plant-based diet?
No. Use Hue alongside the way you already eat. It counts the fruit, vegetables, beans, whole grains, nuts, seeds, herbs, spices, mushrooms and sea vegetables in your meals.
How does the photo feature work?
Snap your meal and Hue spots the plants in it. Keep what you ate, add anything extra, and save.
Can my family use it too?
Yes! Add a profile for each person, each with their own goal and plant collection. Log a shared meal once for everyone who ate it.
How much does Hue cost?
Hue is a membership with a free trial to start. You’ll see the monthly and yearly prices in the app before you begin, and you can cancel anytime in your Apple account settings.
Can I change my goal?
Yes. Set a goal that suits you, change it anytime, or start with an observation week to see what you already eat.
Make this week your most colourful yet.
Coming soon to the App StoreFor iPhone and iPad. Start with a free trial.